- –First Nations First: Recognising and respecting the crucial place of First Nations stories at the centre of Australia's arts and culture.
- –A Place For Every Story: Reflecting the breadth of our stories and the contribution of all Australians as the creators of culture.
- –Centrality of the Artist: Supporting the artist as worker and celebrating artists as creators.
- –Strong Cultural Infrastructure: Providing support across the spectrum of institutions which sustain our arts, culture and heritage.
- –Engaging the Audience: Making sure our stories connect with people at home and abroad.